simonforemanCREATIVE
Sr. INteractive Art Director & Interdisciplinary Artist – NYC
In my earliest recollections I was making things. Today, the wheels hit the grooves whether it's an
ad, painting, song, or video of my kids. Lately, I have been doing award-winning work for mcgarrybowen and MomentumWW here in NYC. Below is a sample of my work and a bit more.
Contact me
- Created $ millions in advertising for clients like JPMorgan Chase, American Express, Sony, Honda, Verizon and Nestle.
- Over 13 years of digital design and development experience in advertising, e-commerce, and academia.
- BA in Conceptual Information Arts and MFA in Fine Arts.
- Effective written and oral communication skills.
- Experience leading groups and mentoring.
- Hands on and highly proficient with Adobe Creative Suite.
- WHAT: Sr. Interactive Art Director. Digital and experiential for American Express and William Grant.
- WHERE: MomentumWW – NYC
- WHEN: 2010-Present
- HOW: The proper skills to concept, pitch, design, deliver and follow through.
- RESULT: Innovative social networking and influencing sites.
- Interactive Art Director. Mostly interactive– but a bit of print and OOH for Chase, Verizon, and Marriott. Highly successful multi-million dollar advertising campaigns with billions of impressions and millions of click-throughs.
- mcgarrybowen – NYC
- 2009-2010
Sr. INteractive Art Director
Currently
Previously
Chase Community Giving
A groundbreaking social media platform that brought 2.6 million Facebook users together to vote on which local charities would share $5 million. 2010 VH1 "Do Something!" Award finalist. I did: lead art direction, logo creation, concepting and pitchwork, demo video, Facebook app interface, and Facebook reachblocks with billions of impressions.
Visit profile page >
AMerican Express fuel site
A hub for business owners and entrepreneurs to share insights and spread the word about American Express’ small business apps. The site includes downloadable collateral, discussion forums, educational videos and email templates. I did: project creative lead, lead art direction and site design, demo video. Set to launch spring of '11
J.P. Morgan Funds
A 360º awareness campaign with through-the-roof metrics. Winner IAC Outstanding Integrated ad campaign of 2009. I did: lead art direction, concepting and pitchwork, homepage interfaces, rich-media and standard Flash banners, takeovers, and syndicated players.
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Ethical Decalogue
A 16 ft. x 12 ft. oil-on-canvas painting, which is a pointed interplay between aesthetic and moral philosophy. This painting translates the decalogue into 1,590 Braille characters. The two-dimensional, large-scale rendering is visual but not tactile, making it inaccessible to non-sighted people and unintelligible to most sighted people.
Watch a video >
Art
I received my MFA in Fine Arts from Parsons the New School for Design in 2005, and have exhibited my work to some success.
Family
I met my wife Dilia here in New York City. We have a super cute two year old named Lorenzo and our daughter Gia joined us in Feb '11. Our family also includes two dogs, a pit bull named Baron and rat terrier named Stella.
My mother Dr. Kim Foreman died in a car accident in Rwanda in August of '10. The image on the right is a composition with symbols my father and I created for her gravestone. She was an amazing woman, see more about her at kimforeman.com >
Music
Life is busy, but I still manage to play around with a first love in my life– music. I released two albums as a rapper in '01 and '03 and now pretty much just do stuff on my Mac over commercial beats. Listen to a few of my tracks below.
